Problem: No-code conversational design tools are easy to pick up, but create apps that are limited in capability and/or usability. Rasa promises apps that are both capable and usable, but creating them has a much steeper . Jargon's IDE will soon make assembling Rasa apps faster and less error-prone for developers, but it's ill-suited for the envisioning, design and review of the app that precedes* assembly. “ML is not a silver bullet. You have to do a lot of pre-work to get to the point where the algorithm helps you out.” - Nikhil Mane “Building a prototype is not the hard part. Getting to something you’d want to ship is.” -Alan Nichol Solution: Jargon will help teams envision, design and refine the app experience, by supporting this process in a way that suits the skills & needs of those responsible for the user experience (conversational designers, linguists, stakeholders). The (eventual) solution will cover initial creation through subsequent refinement, with a seamless end-to-end integration with assembly. * While design & refine precedes assembly, the process is highly iterative and cyclical, based on new insights from feedback and usage, as well as introduction of new functionality/scope. Initially informed by UX research and best practices, and later by actual usage. It's really hard for teams to create conversational apps that are both capable and usable. Designer-focused, no-code tools are fairly easy to pick up with some domain knowledge, but create apps with limited utility and/or usability. Developer-focused tools, such as Rasa, offer great opportunities for have a much steeper learning Situation It's hard for teams to create conversational apps that are both capable and usable. No-code tools Help teams envision, design and refine a conversational app in Jargon. Jargon currently lacks a way for non-devs to envision and design (rather than build & assemble) a conversational app. This gap reduces Jargon's immediate value Help designers, linguists, PMs and stakeholders envision and design the foundations of a capable and usable conversational app without intimate knowledge of Rasa or other platform constructs. Situation Teams need sample dialogs and other